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State of Business Services

Insights & Trends Shaping the Future of Business Services in Hungary

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Why It Matters

The State of Business Services Study, prepared by ABSL in collaboration with Deloitte, delivers the most current analysis of the business services (SSC / GBS / shared services) sector in Hungary and the wider CEE region. It highlights key trends, challenges, and opportunities — essential reading for executives, HR leaders, and policy-makers involved in business services

What's inside the Study

Market Size & Growth Trends

The report examines the rapid expansion of the business services sector in Hungary and the CEE region, highlighting employment growth, investment levels, and the industry’s increasing contribution to GDP.

Talent Supply & Skills Gaps

Gain insight into workforce availability, evolving skill requirements, and how organisations are addressing challenges in recruitment, retention, and upskilling.

Technology Adoption & Automation

Explore how digital transformation, AI, and robotic process automation are reshaping business services and boosting operational efficiency.

Regulatory Impacts & Policy Recommendations

Understand how policy frameworks influence the sector’s competitiveness, with actionable recommendations for fostering innovation and sustainable growth.

Competitive Positioning across CEE

Benchmark Hungary’s performance and strategic advantages against other Central and Eastern European countries to identify new opportunities for investment and collaboration.

Key Findings

of service centres identify access to skilled professionals as their most pressing challenge — particularly in areas like finance, IT, and data analytics.

0 %+

of centres have already adopted or are planning to adopt RPA and AI solutions, signalling a decisive shift toward digital-first, efficiency-driven operations.

0 %+

Who Should Download

  • Business services centre leaders
  • HR and Talent strategy professionals
  • Policy makers and government agencies
  • Investors and site-location advisors
  • Academic / research organisations

About the Study

Prepared by:

In partnership with:

Published:

Methodology:

  • Surveys of X companies,
  • interviews with senior executives,
  • data benchmarking across countries

Credibility:

Backed by the industry-leading participants and rigorous analysis

Download the Study

Click here to download

This is a unique platform that gave me the space to challenge myself, grow, and contribute to something bigger.

András Kohl

VP, ABSL Hungary